Brodie the Goldendoodle Sensation Taking the Social Media World by Storm
A service dog turned social media sensation became the star of a Lakers-Knicks game with courtside antics and a victorious dance-off. Quite a journey from offering support to owner Cliff Brush Jr. to evolving into a million-dollar pet influencer and sports fandom.
By Beth Snider · December 25, 2023
In the world of professional sports where star athletes dominate headlines, it’s not every day that a four-legged fan steals the show. However, at a recent clash between the New York Knicks and the Los Angeles Lakers at Crypto.com Arena, all eyes were on a charismatic Goldendoodle who has become a social media sensation and a beloved figure among sports enthusiasts.
The 80-pound canine, affectionately known as Brodie the Goldendoodle or @BrodieThatDood on social media, sat courtside sharing a seat with his owner Cliff Brush Jr. The charismatic duo garnered attention for their prime location and Brodie’s undeniable star power and entertaining antics throughout the game. Clad in a Lakers jersey representing Austin Reaves, the giant floofy’s charm reached new heights when he was crowned “Fan of the Game” after winning a dance-off against a human competitor in the crowd. The crowd’s audible enthusiasm each time Brodie appeared on the Jumbotron reflected his newfound status as an arena sensation.
Hailing from Fort Lauderdale, Florida, he is not just a regular canine but a service animal with a heartwarming backstory. Brush, suffering from an autoimmune condition called lichen planus, found solace and relief in the companionship of his 4-legged friend. The loyal Goldendoodle has proven to be more than just a pet, he has become a crucial support system, significantly reducing stress-related flare-ups associated with his condition.
With a following that numbers in the millions, this pup has captured the hearts of fans worldwide. His Instagram account, featuring engaging content ranging from encounters with NBA stars like Josh Hart to playful moments with other sports teams, has become a go-to source for heartwarming and entertaining content.
Behind the success is Cliff Brush Jr., affectionately known as “Brodie’s dad” who previously worked as a budget analyst. He made a life-changing decision in 2021 to pursue a full-time career as Brodie’s content creator. This leap of faith paid off as the dynamic duo’s engaging videos showing their adventures from jet skiing to first-pitch fetches at Marlins games captivated audiences and propelled Brodie to stardom.
His popularity isn’t just limited to social media - the giant Goldendoodle has leveraged his fame to become a pet influencer, securing brand partnerships with companies like Celsius and Viacom. According to his “dad,” Brodie earned over $1.5 million in a single year through a combination of social media platform revenue and brand collaborations, surpassing the NBA minimum salary for the 2023-24 season.
The Lakers game wasn’t just about the duo enjoying the on-court action, it was a strategic branding opportunity. Courtside tickets provided by Bibigo, the Los Angeles Lakers jersey patch sponsor, facilitated the appearance. In exchange for the tickets, the sponsor company received a branded post featuring Brodie, an example of how the pet influencer business operates.
Despite Brodie’s lucrative career and growing popularity, he remains grounded in his roots as a service dog. His presence extends beyond entertainment, as he frequently participates in charitable events, such as the recent visit to the Joe DiMaggio Children’s Hospital in Hollywood, Florida. He’s not just a good boy but a global sensation leaving an indelible paw print in the hearts of fans around the world.