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The Unconventional Valentine’s Romance of Bronx Zoo’s Name‑a‑Roach

The Bronx Zoo’s Name-a-Roach program offers an interesting Valentine’s Day gift, naming a Madagascar hissing cockroach after someone special. This quirky initiative provides a memorable present as well as supporting global wildlife conservation efforts.

By Beth Snider · January 21, 2024

Name-a-Roach for Your Valentine Julie Larsen Maher/Wildlife Conservation Society

Valentine’s Day is approaching, and the Bronx Zoo is once again offering a distinctive and unforgettable gift for lovers… and even ex-lovers! Forget the traditional flowers and chocolates, instead, consider naming a Madagascar hissing cockroach after your special someone through the zoo’s Name-a-Roach 2024 program. In its 13th year, this initiative allows you to symbolically name a roach and offers a range of gift packages, from digital certificates to virtual roach encounters.

Roses may be red, and violets may be blue, but cockroaches last forever, and maybe your love can too! For a $15 donation, patrons can name a Bronx Zoo Madagascar hissing cockroach after their Valentine, receiving a digital certificate with the chosen name. This concept is the perfect way to immortalize your love in the world of creepy-crawly critters.

For those looking to go the extra mile in expressing their affection, there are several packages available, with options like roach plushies, roach socks, and even a virtual encounter. There is also an ultimate “Works” roach package which includes everything, for those who want to embrace the full roach experience.

The Name-a-Roach program was first launched by the Bronx Zoo in 2011, and over the years, thousands of romantics worldwide have named Madagascar hissing cockroaches after friends, family, loved ones, and even not-so-loved ones. Beyond the amusing nature of the Name-a-Roach initiative, every donation made helps the Wildlife Conservation Society protect animals at the Bronx Zoo and around the world. By participating in this Valentine’s Day tradition, patrons contribute to various species, big and small.